CellarDirect (DTC)

SA’s most utilised wine e-commerce storefront solution, with 45 vendors using the CellarDirect e-commerce storefront for online wine sales. 

CellarDirect is an end-to-end Direct-to-consumer (DTC) solution powered by data-driven digital marketing support, a high performance e-commerce storefront and seamless logistics experience.

CellarDirect has partnered with RM Logistics to deliver warehouse storage, logistics & last mile fulfillment.  RM Logistics manages wine logistics for 200 Wine Producers with 6,000m2 of warehouse in CPT, JHB and DBN.


CyberCellar is SA’s largest and most established drinks E-commerce platform with a database of over 100,000 wine consumers.

CyberCellar’s offering ranges from exclusive new releases and expertly curated cases to everyday “value” drinks.


wine.co.za Shop

wine.co.za Shop is a standalone online wine e-commerce store – custom developed and integrated into the wine.co.za ecosystem.
wine.co.za Shop leverages consumer led wine content throughout the wine.co.za content portal providing a relevant call to action for consumers to purchase wine on-demand.
Over 1,000 visitors visit per day on average viewing 12,000 products.  Around 360,000 page views are viewed per month.
All wine is sold in pre-packed 6 bottle cases.


Oorskotwyn is a collection of premium unlabelled wines that are sourced directly from wineries in the Cape Winelands.

Oorskotwyn is Afrikaans for “surplus wine”.  Oorskotwyn provides a solution to SA Wine Producers to clear their surplus stock without aggressive discount strategies that devalue brands.

Oorskotwyn offers a “buyers own brand” and/or personalised labelling service providing customers with the opportunity to create their own unique label. Perfect for weddings, functions, or corporate events & gifts.

The Beverage Club
The Beverage Club

The Beverage Club

The Beverage Club provides a loyal customer base of subscribers with a curated drinks club offering on a monthly basis.

The Beverage Club was acquired by Southern Skies in 2023 to deliver “club capability” on scale within the consolidation of Southern Skies’ wine e-tail businesses.